Have you ever wondered what makes a great website? You know things like content, videos, and images are all important, but there has to be more to it, right?

There is!

For example, 79% of people scan web pages, so if you don’t know how to make your page optimally scannable, it won’t do well. And that’s just the tip of it… there are a ton of small things you need to do in order to create a high quality website.

In just two weeks we’ll be into 2015 (scary, I know!) – so with that in mind, today seemed like the perfect time to start looking ahead to 2015 to see what the next 12 months might hold for the digital industry.

Seeing as how I work mainly in SEO and Content, I thought I’d throw my two cents in and take a stab at what the next 12 months might hold for these niches.

It is projected by ComScore the by the end of 2014, around 1.75 billion people worldwide will use smartphones regularly. That means that those who’ll be the first to adapt to this rapidly growing segment of the market will reap the most benefits and enjoy the most success.

The internet can be a worrisome place. Whether you are just browsing the web, or you go online to make purchases, people are leery about everything they do on the web. From credit card fraud to identity theft, it can be tough to gain people’s trust on your website.

It isn’t impossible to gain the trust of your website visitors. You can implement a few visual aids that will build trust and increase conversions for your

Responsive web design is a great solution to our multi-screen problem, but getting into it from the print perspective is difficult. No fixed page size, no millimetres or inches, no physical constraints to fight against. Designing in pixels for Desktop and Mobile only is also the past, as more and more gadgets can open up a website. Therefore, let's clarify some basic principles of responsive web design here to embrace the fluid web, instead of fighting it. To keep it simple we'll focus on layouts (yes, responsive goes way deeper than that and if you want to learn more this is a good start).

With Google looking at over 200 factors when ranking a website, how do you know which ones to focus on? Or better yet, what steps do you need to take in order to improve your rankings?

In order to help you with your on-page optimization, I’ve created an infographic that shows you how to make each of your web pages search-engine-friendly.

With so many benefits like ease of choosing, easy return/exchange policies, easy payment, home delivery of the product you want to go for, hundreds and thousand of options available and everything just a click away, e-commerce industry is at its peek. Not only this, big time investors too are funding the e-commerce portals seeing their growth and development.

For any business, creating an online presence is a must these days. Majority of the people across the globe engage in transactions over the internet. So, it is quite essential for businesses to perform their marketing endeavors online.

Which platform is the most effective these days for marketing products and services? Ask this question to different business owners. The unanimous answer will surely be social media. According to Statista, there are already about 1.79 billion users in social media in 2014. And it is projected to reach about 2.44 billion by 2018. This is surely going to give social media a boost as a major marketing platform in near future.

Designing you all know asks to be in sync with the trend. If designers work hard but don’t follow the trend instead add such elements that are things/trends of the parts; believe me the entire efforts are sure to go down the drain. Why? The reason is simple that user these days is well aware of the current trends and wish to enjoy the best experience if s(he) is shelling the hard earned money.