More importantly, it provides marketing inspiration and a few content marketing lessons:
- Try to surprise and delight: when you have an audience, be it millions or hundreds, throw in an Easter egg here and there (aka, an intentional content surprise/joke scattered in random places). Why? People will like it, get a chuckle, and who knows, someone like me, or more importantly Alex Kleinman, may write about it.
- Have a sense of humor: whether running for President, writing on your personal blog or creating content for a B2B website, have a sense of humor. It will show your human side and make your content more relatable. Of course, always remember that comedy is hard. If you're not a naturally funny person, rely on others to create the comedy (sort of like how I used the joke of Hilary Clinton's team providing the funny part of this article).
- Use nostalgia to your benefit: we all know Hillary is the wife of former President Bill. Some love this fact, others not so much. But most of us will enjoy a nostalgic photo of her family at Disneyland. Add in a pun, and it's simply delightful.
- Find content opportunities everywhere: always remember that everything you create, even a 404 error page, is an opportunity for great content. No matter what you are creating, ask yourself how that particular piece of content can be AMAZING to your audience/customer.
- Never forget your CTA: the Clinton team is hard at work, and based on what I have seen, they have two main calls to action (CTA), donate and volunteer. I love that they used this page, which is meant to be a page people only navigate to erroneously, as an opportunity to solicit volunteers. Much respect...
More info and complete article in: http://www.socialmediatoday.com/
